The advent of platforms like Facebook, Instagram, and youtube mentions a few revolutionized business through digital marketing. They effectively leveled the marketing field, making it easier for smaller companies or startups to compete with bigger ones. With the downing of business tools as we come to the end of the year, one can only wonder. How does the marketing industry look like in 2021? This article takes you through what to expect, considering the covid pandemic, which dominated 2020, led to a more digital marketing focus.
The Advent of More Accurate Metrics or Tools
2021 will more than likely see newer digital marketing technologies being adopted. These will focus on more efficient based systems. If no replacement takes effect, then improvements will be made to existing technologies.
Chatbots and Personalised Communication Will Get Better
If you have used platforms like WhatsApp, then you are probably familiar with chatbots. The question that will be looked at in 2021 is how smart will the marketing bots be. Improvements will be made by developers so that the interaction will be close to that between humans. Artificial Intelligence technology will likely be used to spearhead this.
Podcasts, Webinars and Personal Brands
2021 is predicted to shift from free to paid services for podcast and webinar services on a larger scale. Greater importance will be placed on the services.
Segmentation, Targeting, and Personalisation
Marketing and sales automated platforms will see themselves being focused on specific areas. This can be beneficial to the consumer considering that people have different needs when done correctly. Study shows that a fair share of shoppers (72%) are ok with personalized marketing.
Additionally, shoppers are shying away from mass-blasted email campaigns in preference of personalized webs. 2021 will see marketers scaling up on customizing customer communications and experiences based on their tastes and behaviors.
Highly-Customisable Products Almost in Any Industry Will Be a Boom
This form of marketing will only become stronger. Everyone got a different taste such that the preference of a larger market goes to specific products.
Search Engine Optimization
This trend is predicted to continue considering search algorithms that are constantly evolving. Here are search engine optimization trends that are likely to have the greatest impact in 2021.
1. User Experience
The designing of digital experiences focused on end-users evolved to be of central importance. Use of UX signal health to measure web usability concerning load time, interactivity, and stability of content as it loads will remain important in 2021.
2. UX By The Numbers
UX signal web performance ranking will continue to be used to monitor the overall performance of sites. Those who deliver the best experience, as indicated by the ranking, will be rewarded with better search visibility.
3. Semantics
This can be put as the way people structure their words for input in the search engine. The focus of semantics in 2021 and beyond will look at how search engines use data to determine context, intent, and meaning. This will bring more relevant content with greater efficiency. Imagine google auto-correcting your jumbled and grammatically wrong words and sentences.
In Conclusion
Overall the covid 19 pandemics triggered shopping habits have seen a transformation in digital marketing as we know it. Thus 2021 holds in store newer digital marketing techs such as virtual platforms that replace physical interaction. Focuses will be directed on fast, catchy product marketing.
Marketing through a short-form video strategy is projected to attract the young generation. TikTok for Business’s ( launched this year ) intention to diversify its marketing options for the year 2021 is a sound sign of big things to come in digital marketing.
